YITTY’s Groundbreaking Collection Revealed: Grammy Award Winner Lizzo Launches First-Ever ‘Shaping Swim’ Collection

After making headlines by announcing her departure from music on social media, the four-time Grammy Award-winning artist, Lizzo, surprises fans with the launch of her highly anticipated Shaping Swim collection. The collection unveiled today in seven shaping silhouettes that range from cheeky to full coverage, in six essential colors and one eye-catching print, available exclusively at www.YITTY.com.

Co-founded by the four-time Grammy Award-winning artist and fashion entrepreneur, YITTY is a revolutionary brand in the industry. Drawing inspiration from Lizzo’s childhood nickname, YITTY introduces an innovative concept that is a game changer with shapewear which is designed to uplift and empower, and is also tailored for all body types ranging from 6X to XS.

Embracing the values of self-love, radical inner confidence, and effortless everyday style, YITTY provides a welcoming platform for everyone to celebrate their curves, amplify their beauty, and express themselves authentically, regardless of their body shape or size. The collections blur the boundaries between inner and outerwear, featuring purposeful designs, enticing silhouettes, and vibrant colors and patterns designed to be showcased. These sleek, classic styles effortlessly transition from pool to beach, making them perfect for spring break, summer vacations, and beyond. As a sister brand of Fabletics, the world’s largest digitally native activewear brand, YITTY invites individuals to embrace their uniqueness confidently.

The campaign was developed in collaboration with Dreambear Productions and multimedia artist Rafael Perez, also known as Rafatoon, taking viewers on a surreal visual journey inspired by the vibrant aesthetics of the late 90s and early 2000s. Rafatoon’s mastery of hybrid videos and graphic animations beautifully captures the transformative essence of YITTY’s Shaping Swim line. This visually captivating creation perfectly aligns with YITTY’s core values, highlighting self-confidence and celebrating individual beauty. Through a seamless blend of style and innovation, the collection and its striking campaign empower individuals to embrace themselves unapologetically, promoting self-love regardless of their size or shape.

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NERISA EUGENIA WATERMAN

I’m an author, storyteller, and founder of The Fashion Profiler. My work bridges the worlds of fashion, beauty, wellness, and lifestyle, offering curated content that inspires and empowers. With a passion for capturing life’s essence through words and visuals, I bring a unique perspective to modern living.
This platform is my creative space to share stories, insights, and experiences that resonate with today’s vibrant, multifaceted lifestyles. Thank you for joining me on this journey and welcome to nerisaewaterman.com!

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