NERISA EUGENIA WATERMAN WYN BEAUTY was established by Serena Williams in collaboration with the Good Glamm Group, renowned for its innovative tech-enabled lineup of top beauty and personal care brands worldwide. The beauty brand is now available on wynbeauty.com and launches exclusively at 685 Ulta Beauty stores across the U.S. and at Ulta.com on April 7, 2024.
Serena Williams understands the power of words, which is why every WYN BEAUTY product and shade carries intentional names, and personal affirmations akin to those she relied on in her “match books” and during locker room moments: Brave, Momentum, Shine, Discover, Push, Build, Move, and more.
Vegan, as well as, cruelty-free, featuring 91 shades spreading across 10 unique products spanning the face, lip, and eye categories, the beauty brand is dedicated to embracing vibrant hues with assurance, ensuring everyone discovers their perfect match.
“I’m so excited to introduce WYN BEAUTY to the world,” says founder and entrepreneur Serena Williams. “To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have.”
About The Author
Discover more from The Fashion Profiler by Nerisa Eugenia Waterman
Subscribe to get the latest posts sent to your email.