Tyla, FKA Twigs & Caroline Polachek Bring Star Power to H&M’s New Collection

The new H& M campaign spotlights a dynamic group of trailblazing female artists, including musicians Tyla, FKA Twigs, and Caroline Polachek, among others. Blending the worlds of fashion and music, the collection and campaign reflect H&M’s bold creative vision, exceptional design, and collaborative spirit.

The first drop of H&M’s S/S 2025 Collection will be available in select stores and online at www.hm.com from March 20th, 2025. Unfolding in two distinct yet complementary chapters, the collection celebrates the many layers of modern femininity. The first drop embraces ethereal bohemian aesthetics, reimagining spring style through a festival-ready lens. The romantic silhouettes and glam rock-inspired details effortlessly transition from the stage to the city streets. The accessories speak to the boho spirit featuring slouchy shoulder bags in a variety of sizes and finishes.

H&M will celebrate the launch with a festival blending fashion and music in Los Angeles on April 9th. This event will pay homage to the city, celebrating its dynamic relationship to cinema, sound, and style. The collection and campaign showcase H&M’s strong fashion vision, exceptional design, and collaboration across the music and fashion fields, blending past and present in captivating ways.

“This season, we were inspired by different stages and moments of women’s lives and the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with a beautiful bohemia, rock icons and festival freedom,” says Eliana Masgalos, Design Director, H&M.

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NERISA EUGENIA WATERMAN

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