Rexy In The City: Coach To Debut As First Luxury Fashion Brand In Macy’s Thanksgiving Day Parade

On Thursday, November 28 at 9 a.m., the time-honored phrase “Let’s Have a Parade” will ring from the starting line as the march of fantasy takes to the streets of New York City during the 93rd Macy’s Thanksgiving Parade.  This year the event will bring together two iconic American brands with a shared New York legacy via a new float set to debut in the annual holiday spectacle.

Coach, a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories will be the first-ever luxury fashion house to participate in the historic Macy’s Thanksgiving Day Parade. Led by Coach’s mascot, the beloved dinosaur Rexy, the house’s glittering float will feature a carnival-style reimagining of New York City. Titled “Rexy in the City,” the float will boldly kick-off the holiday season with the house’s unique spirit of optimism, playfulness, and inclusivity.

In addition to Coach’s float debut in the 93rd Annual Macy’s Thanksgiving Day Parade, the partnership will also include an exclusive Rexy-themed collection featuring leather goods, footwear, t-shirts and accessories, launching November 15 at select Macy’s stores nationwide and macys.com. Rexy has appeared in Coach collections and on the runway since 2015 when Coach creative director Stuart Vevers unleashed her to the world. Her glittering float in the Macy’s Thanksgiving Day Parade will be her biggest, boldest appearance to date.

The Macy’s Thanksgiving Day Parade is the nation’s biggest and most anticipated holiday celebration. Broadcast nationally on NBC, with millions of families nationwide tuning in to watch the excitement unfold, the TODAY Show’s Savannah Guthrie, Hoda Kotb and Al Roker will host the three-hour broadcast from 9 a.m. – noon (in all time zones).

For spectators in New York or those traveling to the city to see it live, the 93^rd Annual Macy’s Thanksgiving Day Parade begins at 9 a.m., kicking off from 77^th Street and Central Park West. The procession will march to Columbus Circle, turn onto Central Park South and then march down 6^th Avenue/Avenue of the Americas. At 34^th Street, the Parade will make its final turn west and end at 7^th Avenue in front of Macy’s Herald Square.

“As an iconic American brand, we are proud for Coach to be the first luxury fashion house to have a float in the 93-year history of the Macy’s Thanksgiving Day Parade,” said Joshua Schulman, chief executive officer and brand president of Coach. “We can think of no better way to kick-off the holiday season than to participate in this great American tradition. This project not only underscores our important partnership with Macy’s, but also speaks to the future of the traditional wholesale business model, evolving from distribution into meaningful brand storytelling.”

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NERISA EUGENIA WATERMAN

I’m an author, storyteller, and founder of The Fashion Profiler. My work bridges the worlds of fashion, beauty, wellness, and lifestyle, offering curated content that inspires and empowers. With a passion for capturing life’s essence through words and visuals, I bring a unique perspective to modern living.
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