L’Oréal Paris stood up for women’s rights on the runway During paris fashion week

This year, “Le Défilé L’Oréal Paris” took a bold departure from the format of typical fashion shows, amplifying the brand’s central theme of self-worth, freedom of movement and self-expression. The show’s theme was an ode to women’s empowerment and diversity, in alignment with the brand’s global outreach program, “Stand Up Against Street Harassment”, which aims to educate the public on how to fight street harassment and to empower women to walk without fear.

As an official partner of Paris Fashion Week, the brand hosted its 2021 public runway show open to all at the Parvis des Droits de l’Homme – a symbolic site in Paris where the Universal Declaration of Human Rights was first adopted. Returning for its fourth edition since 2017, “Le Défilé L’Oréal Paris” once again united the brand’s global spokespeople on the catwalk. This year, Katherine Langford, Yseult, Camille Razat, Nidhi Sunil, Jaha Dukureh and Bebe Vio made their first appearances on behalf of the brand. Timeless beauty Helen Mirren also returned to the runway, bringing her signature confidence and charisma to the catwalk. Other returning spokespeople at Le Défilé included Aishwarya Rai, Camila Cabello, Amber Heard, Aja Naomi King, Liya Kebede, Cindy Bruna, Soo Joo Park, Luma Grothe, and Nikolaj Coster Waldau.

In the context of the 50th anniversary of L’Oréal Paris’ inspiring slogan, “Because I’m Worth It”, this bold approach resonated as a powerful feminist statement about individual value and as an expression of the brand’s commitment to supporting all women around the world. The brand partners for the 2021 Le Défilé L’Oréal Paris were Alexandre Blanc, Ami, Azzaro, Balmain, Coperni, EgonLab, Elie Saab, Ester Manas, Giambattista Valli, Koché, La Fetiche, Mossi, Mugler, Nicola Lecourt Mansion, Olivier Theyskens, Pierre Hardy, Rokh, Uniforme, Xuly Bët.

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NERISA EUGENIA WATERMAN

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