Live Your Luxury: Neiman Marcus Debuts Brand New Fall 2022 Campaign

Shot on location in New York City and the surrounding Tri-State area, Neiman Marcus launched its Fall 2022 campaign. The campaign creatively titled “Live Your Luxury” highlight a variety of designers and talent, bringing customer relationships to life.

As you know, style is about so much more than just the clothes and accessories we put together. Our style gives us an opportunity to live our truth on our own terms with no rules attached and that is the truest luxury there is.

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The campaign is composed of product-focused chapters including the flagship fashion story, The Art of Fashion, which features sonically inspired shots of the season’s most coveted ready-to-wear from global luxury brands such as Fendi, Dior, Prada, Chanel and Gucci. In total, Live Your Luxury includes 418 brands across women’s, men’s, children, home and beauty.

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Additional campaign segments include designer menswear, coats (all genders), color, shoes and handbags, alternative eveningwear (all genders), platforms, jewelry, menswear tailoring, kids, and beauty. Additionally, there are editorialized features including The List–which holds style tips and takes by Neiman Marcus Vice President of Luxury Fashion Jodi Kahn, Neiman Marcus Men’s Fashion Director Bruce Pask, Harper’s Bazaar Fashion News Director Rachel Tashjian, and Esquire Editor-in-Chief Michael Sebastian–and The Refresh, which looks at emerging trends in both fashion and beauty.

The campaign incorporates a 360° approach, inspiring discovery across advertising, in-store visuals, The Fall Book, events, digital content, and videos. As a springboard for Neiman Marcus’ overall brand evolution; Live Your Luxury will serve as a strategic and creative platform for the brand.

About The Author

NERISA EUGENIA WATERMAN

I’m an author, storyteller, and founder of The Fashion Profiler. My work bridges the worlds of fashion, beauty, wellness, and lifestyle, offering curated content that inspires and empowers. With a passion for capturing life’s essence through words and visuals, I bring a unique perspective to modern living.
This platform is my creative space to share stories, insights, and experiences that resonate with today’s vibrant, multifaceted lifestyles. Thank you for joining me on this journey and welcome to nerisaewaterman.com!

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