H&M MAKES A FASHIONABLE RETURN TO THE 2024 MET GALA WITH CUSTOM DESIGNS FOR ADWOA ABOAH, AWKWAFINA, PALOMA ELSESSER, QUANNAH CHASINGHORSE, HARI NEF, STEFON DIGGS AND VICTOR GLEMAUD

Marking the opening of the Costume Institute’s annual fashion exhibit, the 2024 Met Gala was an extravagant display of fashion prowess and creativity, with celebrities and designers pushing the boundaries of style and self-expression. From stunning custom creations to bold and innovative looks, the event was a celebration of individuality and artistic vision. The Met Gala, short for the Metropolitan Museum of Art Costume Institute Gala, is an annual fundraising event for the benefit of the Costume Institute at the Metropolitan Museum of Art in New York City. Celebrities graced the red carpet in outfits that captivated the world, showcasing the intersection of art, culture, and fashion at its finest.

The “Garden of Time” theme inspired a showcase of imagination and artistic freedom, leaving a lasting impression on the intersection of fashion and fantasy. The red carpet was a spectacle of surreal and imaginative outfits, blending fantasy with high fashion in mesmerizing ways. From avant-garde interpretations to futuristic visions, attendees brought the theme to life with daring silhouettes, intricate details, and bold statements.

H&M reaffirmed its status as a trendsetter with its in-house design team, renowned for crafting exclusive collections like H&M Studio. Their latest feat involved crafting custom ensembles inspired by the “Sleeping Beauties: Reawakening Fashion” exhibition at this year’s Costume Institute and the Gala dress code, “The Garden of Time“. The unique one-of-a-kind looks designed for Awkwafina, Adwoa Aboah, Paloma Elsesser, Quannah ChasingHorse, Hari Nef, Stefon Diggs, and Victor Glemaud showcased H&M’s commitment to fashion innovation, setting a benchmark that will echo across the industry for years to come.

“The Met Gala is a cultural phenomenon, and a moment for H&M to show off what we can do in terms of custom-made fashion. This year’s theme allowed us to create modern, one-of-a-kind designs inspired by our company’s rich heritage, worn to stunning effect by our guests,” says Ann-Sofie Johansson, Head of Womenswear Design and Creative Advisor at H&M, who also attended the gala.

Sleeping Beauties: Reawakening Fashion will be on view to the public from May 10 through September 2 at The Metropolitan Museum of Art in New York. The exhibition showcases around 220 garments and accessories spanning four centuries, all intricately linked by nature-themed motifs that symbolize the fleeting nature of fashion.

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