NERISA EUGENIA WATERMAN
The first Tom Ford beauty standalone store debuted on November 20, 2017, located in historic Covent Garden (3 The Market Building), this store is a pivotal moment in the evolution of the brand.
Highlighting Tom Ford collection of makeup, skincare and fragrance for women and men, each room in the 130 square meter store features its own enhanced shopping experiences, equipped with various digital technologies that unite technical innovation, bespoke sculptural design and the most coveted customer services.
Enter Tom Ford’s personal scent laboratory on the ground floor and explore the Oud and Neroli Portofino Collections, the Tom Ford for Men skincare and grooming collection and a luxury gifting station. A dramming bar offers customized services, from luxury sampling to scent styling. Also on the ground floor is an intimate room that offers personalized makeup services and demonstrations by a Tom Ford Beauty Specialist. For the first time, customers can record their makeup applications for use at home as a personalized how-to, sent with a shopping list of products used throughout the service.
On the lower level you will find the Private Makeup Services Room for appointment-only services bookable online and in store, with Tom Ford Beauty Specialists. There is also a VIP/Event Space for private cosmetic and fragrance one-to-one consultations. Experience the Tom Ford Grooming Room, London’s most luxurious space for men. Guests can choose from a range of exclusive grooming services by an expert barber, including a Beard Trim, the Express Facial, and a classic hot towel, close-cut Wet Shave, all bookable online at tomfordbeauty.co.uk/appointments.
#TFCOVENTGARDEN
Relive Tom Ford Women’s Spring/Summer 2018 Collection at the Park Avenue Armory in New York City on September 6, 2017.
https://youtu.be/RHpKkcwOKBA
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