Exploring Gap’s Musical Heritage: British Band Jungle Teams Up with GRAMMY® Award-winning Artist Tyla in Latest Campaign Spotlighting Gap Linen
NERISA EUGENIA WATERMAN In Gap’s latest spring 2024 campaign, the spotlight shines on the effortless elegance of their newest collection, featuring iconic silhouettes crafted from their signature linens. The Linen Collection serves as a canvas for self-expression, offering pieces that allow for free-flowing movement and uncomplicated style.
The campaign is set to launch across various digital platforms, out-of-home displays, video advertisements, and Gap brand channels starting today, February 27th. Set against the backdrop of Gap Spring 2024, the campaign features the worldwide hit “Back On 74” by BRIT Award–nominated Jungle, with original choreography by Shay Latukolan. Established by childhood companions J Lloyd and Tom McFarland, Jungle’s fusion of classic disco, hip-hop, funk, and forward-thinking production, coupled with their imaginative visual style, has solidified their position as one of the United Kingdom’s premier and most thrilling musical acts. Directed by Jungle’s J Lloyd and Charlie Di Placido, the campaign draws inspiration from the track’s official video, which went viral on TikTok, sparking a global dance craze with over a billion views.
The campaign serves as a celebration of self-expression and individuality, seamlessly blending fashion, music, and dance. Featuring GRAMMY® Award-winning artist Tyla, it embodies Gap’s legacy as a pop culture icon, collaborating with pioneering creators in both fashion and music. Each frame effortlessly showcases the movement and versatility of Gap’s latest Linen Collection, encouraging wearers to personalize each piece.
Tyla, the 22-year-old sensation hailing from South Africa, has been making waves with her recent Billboard Hot 100 hit “Water.” With a devoted following and a string of captivating dance routines and song covers, she’s captivated audiences worldwide, showcasing her unique style and individuality. Tyla’s creativity and authenticity perfectly align with Gap’s mission to celebrate originality and self-expression.
Reflecting on her involvement in Gap’s latest campaign, Tyla expressed her excitement, stating, “It’s an absolute honor to be in a Gap campaign – so many iconic artists have worked with Gap, and I now get to be one of them. I’m excited for my fans to see me do a new type of dance where I’m styled in comfortable clothes with my own personal touches. It was really fun – a true celebration of music, fashion, and dance.”
Tyla stands out in the Linen Cargo Pant and Crop Top ensemble, while other cast members sport a variety of loose-fitting and utility-inspired pieces. With her infectious energy and distinctive flair, Tyla brings a fresh perspective to Gap’s campaign, embodying the brand’s ethos of embracing individuality and celebrating creativity. Her partnership with Gap signifies a noteworthy achievement in her flourishing career, reinforcing her position as an emerging luminary on the international scene.
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