NERISA EUGENIA WATERMAN Last year at the Book Expo America, the book publishing industry and the tech community met for a blind date, bringing 
together the best of Silicon Alley and the book publishing industry, and what resulted was the first ever publishing Startup Challenge.
Again this year, the event that showcased the most innovative startups in publishing will meet again at the Book Expo America. Thanks to the sponsors Ingram, Sourcebook and DeSilva +Phillips, the Startup Challenge brought to you by BookExpo America and Librify just might be a match made in heaven, allowing the book publishing startup community to gain access to top venture capital and investment professionals and traditional publishers.
On Wednesday, May 27 there will be a Startup Alley at BookExpo America. Twenty startups will be selected to showcase their companies in Startup Alley, a unique opportunity for startups to be part of book publishing’s largest industry event and to receive high visibility, access to industry executives, investors and VCs.
Participating startups will compete to appear before the judges from the Venture Capital and investment community to be chosen as BEA’s 2015 Most Promising Publishing Startup. In addition, this year the BEA Startup Challenge will add the People’s Choice Award, selected by the attendees and exhibitors to BEA. All Startups selected to be included in the event are eligible for prize consideration. A select few will have the opportunity to make their case to the judges at this year’s event.
BookExpo Startup Challenge will be accepting applicant startups at bookexpochallenge.com. Startups who would like to apply for selection in “Startup Alley” and be part of the BookExpo Startup Challenge should visit bookexpochallenge.com to apply. Others seeking more information regarding this year’s BookExpo America at the Javits Center should visit www.bookexpoamerica.com. All registered attendees and exhibitors of BookExpo America are invited to attend the final BookExpo Startup Challenge event at 3:30PM on May 29th on the Downtown Stage.
The BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. The event is widely known as an ideal place for content creators, media, booksellers, rights professionals, and movie and television executives to meet new authors, discover new books, learn 
about trends shaping the book industry, and network with those who have a passion for books and reading. Librify based in New York City was founded by publishing industry veterans. Librify is currently creating the world’s first book-of-the-month club for ebooks, bringing a dramatically improved shared, social reading experience and discounted pricing model to book clubs and readers across all platforms and devices Librify was also the co-organizer, along with the Perseus Book Group, of the first ever Publishing Hackathon in May, 2013 at AlleyNYC and BEA, bringing together the technology, venture capital and publishing communities.
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