The Sebring Revolution

Steven Sebring, a photographer, a filmmaker, and a multimedia artist, better known for his distinctive style that merges raw realism with high-end fashion has started a revolution…the “Sebring Revolution.”   And just when you thought it couldn’t get any better… fashion designer Prabal Gurung and Steven Sebring has team up to disrupt fashion with a little help from Lexus.

As part of Lexus Design Disrupted program, 360-degree photography displays Prabal Gurung’s collection from every angle possible, resulting in a more immersive, 3D experience… bringing Prabal Gurung’s collection to life long after the last model walks down the runway.

During an interview at New York Fashion Week Headquarters, Steven Sebring explains how his studio uses 100 cameras rigged to trigger simultaneously, which captures the complete 360-degree image of the model so the designers work can be seen in all of its perfection. Eventually these 360- degree images can be used as electronic Look Book.. definitely creating the ultimate marriage between technology and fashion.

NYFW Headquarters
Steven Sebring, Prabal Gurung and Fern Mallis at New York Fashion Week Headquarters during NYFW S/S16

To learn more about the Sebring Revolution or Steven Sebring go to the following websites:

Here’s the official film for Steven Sebring’s Revolution exhibition at the 69th Regiment Armory in New York City from May 21-23, 2013.

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