Nearly five times the size and packed with endless cereal possibilities, Kellogg’s® NYC Café will open the doors of its immersive new brick-and-mortar cereal café and experience on December 7th in NYC’s Union Square neighborhood.

Building on their first year of success in Times Square, the second iteration of the cereal café, located at 31 E 17th St., will be more than just a place to eat. Whether it’s breakfast, lunch or a snack later in the day, it will be a destination for foodies to chill, create and explore the endless possibilities of cereal all in one place.

Anchored by an open-concept kitchen where guests can watch as cereal creations are being made, visitors will be able to select items off the menu or create their unique flavorful combos, including a DIY cereal creation station with ingredients fresh from the Union Square farmer’s market.

The concept was designed and made with the social media enthusiasts at heart, allowing guests to capture the perfect cereal selfie and food photo in one of many areas where cereal and Kellogg’s characters vibrantly and colorfully come to life.