On October 1st, L’Oréal Paris took over the Champs-Élysées, and what happened next was an extraordinary opportunity for Parisians to access upcoming beauty trends while millions of people around the globe joined in digitally via social media platforms. L’Oréal Paris presented a unique fashion and beauty runway show on the most famous avenue in the world, and the best part, the event was designed especially for the general public.
19 designers and an exclusive partnership with renowned jeweler Chopard, 50 L’Oréal Paris spokes and models, 645 guests including A-list celebrities, tastemakers, and fashion and beauty influencers front row, took part in an unprecedented event with the support of the City of Paris.
L’Oréal Paris spokespeople who walked in the show included Alexina Graham, Barbara Palvin, Bianca Balti, Cheryl Cole, Doutzen Kroes, Jane Fonda, Helen Mirren, Irina Shayk, Lena Meyer Landrut, Liya Kebede, Li Yuchun, Luma Grothe, Maria Borges, Neelam Gill, Soo Joo Park, Taliana Vargas, Thylane Blondeau, Valentina Sampaio.
VIP guests who attended the show included Naomi Campbell, Jon Kortajarena, Aymeline Valade, Luc Besson, Laurent Bourgeois, Larry Bourgeois, Peter Brant Ii, Noemie Lenoir, Alain Fabien Delon, Arizona Muse, Kristina Bazan, Cindy Bruna, Marie-Ange Casta, Jasmine Sanders, Ines Rau, Petra Nemcova, Francisco Lachowski, Miss Fame, Val Mercado, Crystal Murray, Thais Klapisch, Annabelle Ferrera, Angelina Woreth, Kiddy Smile, Luis Borges, Renan Pacheco, Olivier Rousteing, Alexandre Mattiussi, Haider Ackermann, Olivier Theyskens, Joanna Senyk, Cedric Charlier, Elie Saab, David Koma, Loic Prigent, Mademoiselle Agnes, Louka Meliava, Catherine Loewe.
In addition to the show, the audience enjoyed a memorable master class given by the L’Oréal Paris team of beauty experts, in which some of the runway looks were recreated. Several hair and make-up cabins were positioned on the Champs-Élysées, allowing passers-by to test L’Oréal Paris products, celebrating the brands innovations as well as the beauty trends revealed on the catwalk, making beauty and fashion trends accessible to all. The designers showcased their Parisian fashion inspirations, highlighting looks available in stores now.