Rexy In The City: Coach To Debut As First Luxury Fashion Brand In Macy’s Thanksgiving Day Parade

On Thursday, November 28 at 9 a.m., the time-honored phrase “Let’s Have a Parade” will ring from the starting line as the march of fantasy takes to the streets of New York City during the 93rd Macy’s Thanksgiving Parade.  This year the event will bring together two iconic American brands with a shared New York legacy via a new float set to debut in the annual holiday spectacle.

Coach, a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories will be the first-ever luxury fashion house to participate in the historic Macy’s Thanksgiving Day Parade. Led by Coach’s mascot, the beloved dinosaur Rexy, the house’s glittering float will feature a carnival-style reimagining of New York City. Titled “Rexy in the City,” the float will boldly kick-off the holiday season with the house’s unique spirit of optimism, playfulness, and inclusivity.

In addition to Coach’s float debut in the 93rd Annual Macy’s Thanksgiving Day Parade, the partnership will also include an exclusive Rexy-themed collection featuring leather goods, footwear, t-shirts and accessories, launching November 15 at select Macy’s stores nationwide and macys.com. Rexy has appeared in Coach collections and on the runway since 2015 when Coach creative director Stuart Vevers unleashed her to the world. Her glittering float in the Macy’s Thanksgiving Day Parade will be her biggest, boldest appearance to date.

The Macy’s Thanksgiving Day Parade is the nation’s biggest and most anticipated holiday celebration. Broadcast nationally on NBC, with millions of families nationwide tuning in to watch the excitement unfold, the TODAY Show’s Savannah Guthrie, Hoda Kotb and Al Roker will host the three-hour broadcast from 9 a.m. – noon (in all time zones).

For spectators in New York or those traveling to the city to see it live, the 93rd Annual Macy’s Thanksgiving Day Parade begins at 9 a.m., kicking off from 77th Street and Central Park West. The procession will march to Columbus Circle, turn onto Central Park South and then march down 6th Avenue/Avenue of the Americas. At 34th Street, the Parade will make its final turn west and end at 7th Avenue in front of Macy’s Herald Square.

The 93rd Annual Macy’s Thanksgiving Day Parade® kicks-off the holiday season on Thursday, November 28 at 9 a.m. ET. (Graphic: Business Wire)

“As an iconic American brand, we are proud for Coach to be the first luxury fashion house to have a float in the 93-year history of the Macy’s Thanksgiving Day Parade,” said Joshua Schulman, chief executive officer and brand president of Coach. “We can think of no better way to kick-off the holiday season than to participate in this great American tradition. This project not only underscores our important partnership with Macy’s, but also speaks to the future of the traditional wholesale business model, evolving from distribution into meaningful brand storytelling.”

Andra Day and Academy Award Winner Common to Perform “Stand Up for Something” on the Girl Scout Float in 91st Annual Macy’s Thanksgiving Day Parade

Girl Scouts New Phototastic Collage

Depicting the power of girl leadership, the Girl Scout float design showcases a century of Girl Scout traditions and highlights today’s girls as capable of making great changes to benefit society.   This year an audience of more than 50 million will see the Girl Scout float “Building a Better World”  return to the annual Macy’s Thanksgiving Day Parade® on Thursday, November 23, 2017 in New York City.

Two dozen giant Girl Scout badges representing everything from science, technology, engineering, and math (STEM) and the outdoors to financial literacy and entrepreneurship, as well as the Gold Award, Girl Scouts’ highest award. will be on display.

Performing on the Girl Scout float this year will be Grammy Award–nominated singer-songwriter Andra Day, who will sing her moving anthem, “Stand Up for Something,” from the film Marshall. Day will be accompanied by Grammy and Academy Award–winning artist and actor Common, who co-wrote and is featured in the song—for which Day and Common recently won the Hollywood Song Award at the 2017 Hollywood Film Awards.

The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC, Thursday, November 23, from 9:00 a.m. to noon across time zones.  To advance the G.I.R.L. Agenda and for tips on leading positive change through civic action, visit www.GIRLagenda.org.