The Third Edition of Le Defile L’Oréal Paris takes place at the Historic Monnaie de Paris During Paris Fashion Week

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After the inaugural Champs Elysées extravaganza, followed by the river Seine’s floating runway, L’Oréal Paris, official Paris Fashion Week partner, hosted its 2019 runway spectacular at France’s most historic institution, the Monnaie de Paris, on day 5 of Paris Fashion Week with a 40-musician orchestra.

Le Défilé L’Oréal Paris is the brand’s once-a-year celebration of beauty, fashion, and Parisian excellence.  In its trailblazing drive to make fashion’s beauty for all, L’Oréal Paris has become known for its world-headlining public shows, staged in the heart of the city during Paris Fashion Week.

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Brand ambassadors Camila Cabello and Amber Heard made their first-ever appearances at Le Défilé L’Oréal Paris. In a celebration of motherhood, Eva Longoria walked the runway carrying her baby son, Santiago, in the grand finale.  Proving beauty has no age, Helen Mirren and Andie McDowell made their return to the Paris runway while the lineup also saw star turns from Marie Bochet, Liya Kebede, Aja Naomi King, Doutzen Kroes, Soo Joo Park, Luma Grothe, Duckie Thot, and Aishwarya Rai.

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For the 3rd consecutive year, Le Défilé L’Oréal Paris celebrated Paris Fashion Week on an impressive global scale with 13 partner designers showcasing current looks, a cast of 32 international spokespeople, and broadcasting in more than 40 countries.  The brand’s partners for the 2019 Défile were: AMI, Atlein, Balmain, Cédric Charlier, Dries Van Noten, Elie Saab, Etudes, Giambattista Valli, Karl Lagerfeld, Koché, Nicolas Lecourt Mansion, Olivier Theyskens, rokh.  In-house global makeup legend Val Garland and her teams of 29 artists created the various looks celebrating inclusive beauty.  While Global hair magician Stephane Lancien and his team of 34 artists crafted the hairstyles.

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By uniting an exceptional group of actresses, singers, athletes, and models from in and outside the fashion world to walk the runway, L’Oréal Paris showcased the diversity of the new L’Oréal Paris beauty season, celebrating women of all origins and ages.

 

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Le Défilé – L’Oreal Paris Photo Credit: Giovanni Giannoni
Le Défilé – L’Oreal Paris – Group Final – Photo Credit: Saskia Lawaks

L’Oréal Paris Celebrates 20 Years of Collaboration with Mercedes-Benz Fashion Week In Madrid

 

Once again, (MBFWMadrid) Mercedes Benz Fashion Week Spring/Summer 2020 in Madrid, Spain, brought fashion throughout parts of Madrid with fashion presentations, a parade. and fashion shows by 42 leading Spanish creators and brands and 3 emerging international firms.  This edition of MBFWMadrid also reaffirmed its commitment to technology with a new website and a new app.

L’Oréal Paris, a main sponsor of MBFWMadrid, celebrated 20 years of collaboration as the official make-up artist and official hairdresser for 40 editions of Mercedes-Benz Fashion Week (MBFW) with “L’Oréal Paris-Because you are worth it” parade, which brought together 17 award-winning designers and 20 models, bringing together the designers and winning models of the awards for the Best Collection and Best Model of each edition during 20 years of collaboration.

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“From L’Oréal Paris, we are delighted to celebrate these 20 years of collaboration with MBFW. A support in which we have been pioneers in the world for the brand, since Spain has been the first country to be linked to the fashion industry, and then other great alliances have been created on the catwalks of Paris, London or Milan”, says Esther García, director of L’Oréal Paris in Spain.

The parade, with the name of the slogan of the brand that empowers women’s empowerment, was the finishing touch that we all needed during MBFWMadrid paying tribute to women in Spanish fashion. “Because you’re worth it”, which already has almost 50 years, is a cry for self-affirmation of women.  The next MBFWMadrid in 2020 will be held from 23 to 28 January and from 23 to 28 June, respectively, opening the calendar of international fashion shows.

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Le Défilé L’Oréal Paris Took Over The World’s Fashion Capital This Past Sunday During Paris Fashion Week

On October 1st, L’Oréal Paris took over the Champs-Élysées, and what happened next was an extraordinary opportunity for Parisians to access upcoming beauty trends while millions of people around the globe joined in digitally via social media platforms. L’Oréal Paris presented a unique fashion and beauty runway show on the most famous avenue in the world, and the best part, the event was designed especially for the general public.

19 designers and an exclusive partnership with renowned jeweler Chopard, 50 L’Oréal Paris spokes and models, 645 guests including A-list celebrities, tastemakers, and fashion and beauty influencers front row, took part in an unprecedented event with the support of the City of Paris.

L’Oréal Paris spokespeople who walked in the show included Alexina Graham, Barbara Palvin, Bianca Balti, Cheryl Cole, Doutzen Kroes, Jane Fonda, Helen Mirren, Irina Shayk, Lena Meyer Landrut, Liya Kebede, Li Yuchun, Luma Grothe, Maria Borges, Neelam Gill, Soo Joo Park, Taliana Vargas, Thylane Blondeau, Valentina Sampaio.

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VIP guests who attended the show included Naomi Campbell, Jon Kortajarena, Aymeline Valade, Luc Besson, Laurent Bourgeois, Larry Bourgeois, Peter Brant Ii, Noemie Lenoir, Alain Fabien Delon, Arizona Muse, Kristina Bazan, Cindy Bruna, Marie-Ange Casta, Jasmine Sanders, Ines Rau, Petra Nemcova, Francisco Lachowski, Miss Fame, Val Mercado, Crystal Murray, Thais Klapisch, Annabelle Ferrera, Angelina Woreth, Kiddy Smile, Luis Borges, Renan Pacheco, Olivier Rousteing, Alexandre Mattiussi, Haider Ackermann, Olivier Theyskens, Joanna Senyk, Cedric Charlier, Elie Saab, David Koma, Loic Prigent, Mademoiselle Agnes, Louka Meliava, Catherine Loewe.

In addition to the show, the audience enjoyed a memorable master class given by the L’Oréal Paris team of beauty experts, in which some of the runway looks were recreated. Several hair and make-up cabins were positioned on the Champs-Élysées, allowing passers-by to test L’Oréal Paris products, celebrating the brands innovations as well as the beauty trends revealed on the catwalk, making beauty and fashion trends accessible to all. The designers showcased their Parisian fashion inspirations, highlighting looks available in stores now.