A Night In Rome: A Giambattista Valli x H&M Celebration

Giambattista Valli x H&M

All the Valli girls and boys brought the beautiful pieces of the Giambattista Valli x H&M collection to life on a pink runway that featured a mix of models and personalities.

Giambattista Valli X H&M  Giambattista Valli X H&M Giambattista Valli X H&M Giambattista Valli X H&M Giambattista Valli X H&M Giambattista Valli X H&M

Kendall JennerTroye SivanHalima Aden, and Valli fans attended the Giambattista Valli x H&M fashion show that was set against the backdrop of one of Rome’s historical landmarks, Palazzo Doria Pamphilj, on October 24. The show ended in a spectacular grand finale parade led by Kendall in the now famous red dress featured by the model in the campaign. Guests included Sofia CarsonAlexa Demie, H.E.R, Cameron Monaghan, Chiara Ferragni, and Chris Lee, all dressed in looks from the new collection.

Giambattista Valli X H&MGiambattista Valli X H&M

After the fashion show and cocktail party, guests moved down Via del Corso to the Grand Hotel Plaza, another Roman landmark of timeless splendor and elegance for the after-party hosted by DJ collective Circoloco, where Peggy Gou and Seth Troxler, as well as Clara3000, were playing.  The Giambattista Valli x H&M collection, with womenswear, menswear, a first for Valli, and accessories, will be launched in select H&M stores worldwide, as well as on hm.com, November 7th, 2019.

Full Version of H&M’s ‘A Magical Holiday’ Film Starring Nicki Minaj Released Today

On November 9, 2017, H&M announced their 2017 Holiday campaign film with star Nicki Minaj alongside Jesse Williams and John Turturro, with a teaser video.  The full version of the Holiday film went live today on hm.com.

A wide range of the festive fashion and selected garments seen in the film will be available in stores and online at hm.com during the Holiday campaign period beginning November 9th.

A modern take on the classic fairytale, the film centers around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness.

 

Nicki Minaj Stars In H&M’s Magical Holiday Film Campaign

H&M is pleased to announce that the 2017 Holiday campaign film will star Nicki Minaj alongside Jesse Williams and John Turturro.  A wide range of festive fashion for the whole family and selected garments seen in the film will be available in stores and online at hm.com during the Holiday campaign period beginning November 9th.

Directed by Johan Renck, the film tells a story of a parallel fantasy world filled with memorable characters and a universal message of caring for one another.  The film is modern twist on the classic fairytale, the film centres around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness.

Nicki Minaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while Jesse Williamsplays the dual role of the father and the supernatural Fastest Fairy, and John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.  The full version of the Holiday film will go live on hm.com on November 28th.

H&M Wants Your Help To Keep America Beautiful

H&M Logo

H & M (Hennes & Mauritz AB) first launched its worldwide Garment Collecting initiative in 2013 and has since then collected over 40,000 tons of clothing. Customers can bring any unwanted garments and textiles, from any brand and in any condition, to any H&M store, all year around.

This year, H&M is proud to announce that the Garment Collecting initiative will have a new partner in the United States with Keep America Beautiful, the nation’s iconic community improvement nonprofit organization.

To kick off this new partnership, H&M is urging customers and fans to participate in America Recycles Day by donating unwanted textiles from any brand in any condition to any H&M in the U.S. From Nov. 9-15, people who donate to the program will receive double vouchers for 15% off their next purchase.

H&M’s ambition is to work towards a change in the way fashion is made and enjoyed today. Closing the loop is a central commitment of H&M’s work towards a sustainable fashion future. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. In turn, this will help to save natural resources and ensure that zero garments go to landfill as well as help H&M to achieve its long-term goal that by 2030 all of its products will come from more sustainable or recycled sources.

Keep America Beautiful national initiative, America Recycles Day, takes place during the weeks leading into Nov. 15, and is the only nationally recognized day dedicated to promoting recycling in the U.S.  America Recycles Day educates people about the importance of recycling to our economy and environmental well-being, and helps to motivate occasional recyclers to become everyday recyclers.

For more information on Garment Collectioning, please visit http://about.hm.com/en/sustainability/get-involved/recycle-your-clothes.html.

To learn more about Keep America Beautiful and donate, please visit www.kab.org/donate