Miu Miu presents its Autumn-Winter 2020 collection today during Paris Fashion Week.
Tag: Fashion News
adidas Celebrates Chinese New Year with New Collection Launch
As one of the leading brands in the Chinese sports industry, adidas has built a strong cultural connection with Chinese consumers through its high-quality products and consumer-centric communication. The world-renowned creator sports brand celebrated Chinese New Year (CNY) 2020 with a new collection launch.
The Chinese New Year (CNY) collection offers a variety of products across adidas Sport Performance and adidas Originals. Following the launch of the CNY campaign, adidas also announced its new brand ambassador, Liu Yifei, a confident, passionate and energetic actress who herself is a creator.
The adidas Chinese New Year (CNY) collection was inspired by traditional Chinese cultural elements: spiritual animals including the tiger, crane and koi fish; Chinese flowers such as the peony, begonia, and lotus; the Twelve Ornaments and other traditional Chinese totems. The adidas CNY campaign features an array of creators, from athletes to celebrities who united together in a traditional Tang-Dynasty-inspired Chinese banquet, showcasing their own way of CNY celebration with creativity.
Inspired by land, sea, and air, adidas designers came up with three CNY–themed patterns and adapted them to fashion sportswear and gear designs. adidas CNY collection offers a full range of products across Athletics, Basketball, Outdoor, Running, Kids and Originals, bringing all these cultural elements to life.
“Tiger and peony pattern” empowers people with courage and strength. adidas offers a wide range of apparel products as well as running shoes, including UltraBoost 20 & HARDEN VOL.4.
The female CNY collection combines “Crane and begonia pattern” with the iconic three-stripe element, creating a stylish and energetic look that fits CNY occasions well.
“Lotus and koi fish pattern” is a representative of a kid’s imagination and auspiciousness, which brings vivid imagination to the kid’s collection.
adidas CNY collection is now available at adidas retail stores and https://www.adidas.com.cn/campaign/sp_cny?locale=zh_CN
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Dior Men’s Autumn-Winter 2020 Paris Fashion Week Collection
Today Dior presented their Men’s Autumn-Winter 2020 collection during Paris Fashion Week.
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Reebok Will Channel The Energy In Every Step With The Launch Of The Transformative Zig Kinetica
Today, January 13, 2020, Reebok announced the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops on Reebok.com for $120 on February 21, 2020.
Zig Kinetica will debut with an ad starring legendary mixed martial artist Conor McGregor, in which a mundane clean-up of his son’s bedroom takes a most unexpected turn. The transformative power of the shoe morphs Conor into an action figure that must harness Zig Kinetica’s energy to fight off rogue toys. The launch marks the next phase in Reebok’s “Sport the Unexpected” campaign, celebrating bold risk-takers who reshape culture by being anything but expected.
Beyoncé and adidas Champions the Values of Inclusivity, Community, and Diversity with the Launch of the adidas x IVY PARK Collection
Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, adidas and Beyoncé announced their collaboration for the first adidas x IVY PARK collection. The collection will become available starting January 18, 2020, online at http://www.adidas.com and in select stores. Items are currently available in sizes XS-XL. Prices range from $25 for accessories to $250 for outerwear.
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way. The partnership respects Beyoncé’s ownership of IVY PARK and continues her journey as one of the first black women to be the sole owner of an athleisure brand.
The style of the collection illustrates a work ethic as relentless and innovative as that of its creator. The collection’s color palette boasts the vivid colors of solar orange and maroon with cream that makes a statement as bold as the wearer. Utilitarian jumpsuit, cargo pants hoodie, and cycling shorts reinforce the attitude. Items are multi-purpose with layers built into several pieces that equip the wearer with the tools they need to be creative and get their work done, whether on the field, or on the street. Asymmetry is seen in a dress and coat, and harness detailing appears throughout the collection, whether as straps on a sports bra, bag or backpack. adidas x IVY PARK footwear styles reinterpret iconic adidas classics with statement colors and a fresh design approach.
The unique relationship between adidas and Beyoncé champions the values of inclusivity, community, and diversity. The capsule collection for Spring ’20 will take consumers on an unconventional journey. The adidas x IVY PARK capsule collection celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.
SOURCE Parkwood Entertainment
PHOTOGRAPHY: Parkwood Entertainment
