Harlem’s Fashion Row Comes to the Aid of Designers of Color with a New Non-Profit and Global Virtual Fashion Event Taking Place on May 30 in Response to the Coronavirus Pandemic

The current economic climate has brought forth uncertainty for designers. With the halt in productions and dramatic declines in sales, Harlem’s Fashion Row decided to take action and assist designers of color through these unprecedented times.

On May 30, 2020, at 2:00 PM (est), Harlem’s Fashion Row (HFR) will launch a new non-profit, ICON 360, in response to the current Coronavirus pandemic sweeping the globe. In an effort to raise funds for designers of color, the influential arts and entertainment organization will host a ‘Virtual Fundraiser’ with special fashion industry guests, to celebrate and support designers who apply for the ICON 360 grant.

The nonprofit program would provide forgivable relief to designers of color who are pivoting their businesses during this pandemic and need funding to scale. The mission is to dedicate 100% of ticket sales to the new non-profit, ICON 360, providing a safety net for designers of today and the future.

The “Virtual Fundraiser” Event will be HFR’s first philanthropic endeavor and is supported by Nike, Gap Inc., Shea Moisture, and Diageo. The day will be filled with panel discussions such as:

International Impact in Fashion with guest panelist Tamu McPhearson and Karen Blanchard.

Teen VOGUE’s Editor in Chief, Lindsey Peoples Wagner will discuss Gen Z and Millennial Response to the COVID 19 Crisis.

Christopher John Rogers the winner of the Vogue CFDA Fashion Fund will be in conversation with celebrity stylists Wayman + Michah.

Playing to Win with Liliahn Majeed, Senior Vice President Diversity & Inclusion of the NBA

Kesha McLeod, celebrity stylists for top athletes such as Serena Williams will be in conversation with Rich Fresh who’s bespoke pieces are often seen on celebrities such as Lena Waithe.

Lastly, words of wisdom will be given by the esteemed designer, Tracy Reese.

Guests will also have an opportunity to view a fashion show with past HFR designers as well as new upcoming emerging designers and engage in exciting presentations. Guests can purchase tickets to this anticipated virtual event through the newly launched website www.hfricon360.com.

Designers can apply to receive a grant on June 15, 2020. The website to apply is www.harlemsfashionrow.com. Founded in 2007 by Brandice Daniel, Harlem’s Fashion Row has been championing and uplifting designers of color. The organization supports emerging talent and provides a platform for underrepresented African American and Latino designers.

adidas Celebrates Chinese New Year with New Collection Launch

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As one of the leading brands in the Chinese sports industry, adidas has built a strong cultural connection with Chinese consumers through its high-quality products and consumer-centric communication.  The world-renowned creator sports brand celebrated Chinese New Year (CNY) 2020 with new collection launch.

The Chinese New Year (CNY) collection offers a variety of products across adidas Sport Performance and adidas Originals.  Following the launch of the CNY campaign, adidas also announced its new brand ambassador, Liu Yifei, a confident, passionate and energetic actress who herself is a creator.

The adidas Chinese New Year (CNY) collection was inspired by traditional Chinese cultural elements: spiritual animals including the tiger, crane and koi fish; Chinese flowers such as the peony, begonia, and lotus; the Twelve Ornaments and other traditional Chinese totems.  The adidas CNY campaign features an array of creators, from athletes to celebrities who united together in a traditional Tang-Dynasty-inspired Chinese banquet, showcasing their own way of CNY celebration with creativity.

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Inspired by land, sea, and air, adidas designers came up with three CNYthemed patterns and adapted them to fashion sportswear and gear designs. adidas CNY collection offers a full range of products across Athletics, Basketball, Outdoor, Running, Kids and Originals, bringing all these cultural elements to life.

Tiger and peony pattern” empowers people with courage and strength. adidas offers a wide range of apparel products as well as running shoes, including UltraBoost 20 & HARDEN VOL.4.

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The female CNY collection combines “Crane and begonia pattern” with the iconic three-stripe element, creating a stylish and energetic look that fits CNY occasions well.

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Lotus and koi fish pattern” is a representative of a kid’s imagination and auspiciousness, which brings vivid imagination to the kid’s collection.

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adidas CNY collection is now available at adidas retail stores and https://www.adidas.com.cn/campaign/sp_cny?locale=zh_CN

Louis Vuitton Presents the Men’s Fall-Winter 2020 Collection During Paris Fashion Week

Today Louis Vuitton presented the Men’s Fall-Winter 2020 Collection by Virgil Abloh in Paris during Paris Fashion Week.

 

Reebok Will Channel The Energy In Every Step With The Launch Of The Transformative Zig Kinetica

Today, January 13, 2020, Reebok announced the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops on Reebok.com for $120 on February 21, 2020.

Zig Kinetica will debut with an ad starring legendary mixed martial artist Conor McGregor, in which a mundane clean-up of his son’s bedroom takes a most unexpected turn. The transformative power of the shoe morphs Conor into an action figure that must harness Zig Kinetica’s energy to fight off rogue toys. The launch marks the next phase in Reebok’s “Sport the Unexpected” campaign, celebrating bold risk-takers who reshape culture by being anything but expected.