Beyoncé and adidas Champions the Values of Inclusivity, Community, and Diversity with the Launch of the adidas x IVY PARK Collection

 

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, adidas and Beyoncé announced their collaboration for the first adidas x IVY PARK collection.  The collection will become available starting January 18, 2020, online at http://www.adidas.com and in select stores. Items are currently available in sizes XS-XL.  Prices range from $25 for accessories to $250 for outerwear.

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok  Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way.  The partnership respects Beyoncé’s ownership of IVY PARK and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

The style of the collection illustrates a work ethic as relentless and innovative as that of its creator.  The collection’s color palette boasts the vivid colors of solar orange and maroon with cream that makes a statement as bold as the wearer. Utilitarian jumpsuit, cargo pants hoodie, and cycling shorts reinforce the attitude.  Items are multi-purpose with layers built into several pieces that equip the wearer with the tools they need to be creative and get their work done, whether on the field, or on the street. Asymmetry is seen in a dress and coat, and harness detailing appears throughout the collection, whether as straps on a sports bra, bag or backpack.  adidas x IVY PARK footwear styles reinterpret iconic adidas classics with statement colors and a fresh design approach.

The unique relationship between adidas and Beyoncé champions the values of inclusivity, community, and diversity. The capsule collection for Spring ’20 will take consumers on an unconventional journey.  The adidas x IVY PARK capsule collection celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.

 

 

SOURCE Parkwood Entertainment

PHOTOGRAPHY: Parkwood Entertainment