adidas Celebrates Chinese New Year with New Collection Launch

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As one of the leading brands in the Chinese sports industry, adidas has built a strong cultural connection with Chinese consumers through its high-quality products and consumer-centric communication.  The world-renowned creator sports brand celebrated Chinese New Year (CNY) 2020 with new collection launch.

The Chinese New Year (CNY) collection offers a variety of products across adidas Sport Performance and adidas Originals.  Following the launch of the CNY campaign, adidas also announced its new brand ambassador, Liu Yifei, a confident, passionate and energetic actress who herself is a creator.

The adidas Chinese New Year (CNY) collection was inspired by traditional Chinese cultural elements: spiritual animals including the tiger, crane and koi fish; Chinese flowers such as the peony, begonia, and lotus; the Twelve Ornaments and other traditional Chinese totems.  The adidas CNY campaign features an array of creators, from athletes to celebrities who united together in a traditional Tang-Dynasty-inspired Chinese banquet, showcasing their own way of CNY celebration with creativity.

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Inspired by land, sea, and air, adidas designers came up with three CNYthemed patterns and adapted them to fashion sportswear and gear designs. adidas CNY collection offers a full range of products across Athletics, Basketball, Outdoor, Running, Kids and Originals, bringing all these cultural elements to life.

Tiger and peony pattern” empowers people with courage and strength. adidas offers a wide range of apparel products as well as running shoes, including UltraBoost 20 & HARDEN VOL.4.

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The female CNY collection combines “Crane and begonia pattern” with the iconic three-stripe element, creating a stylish and energetic look that fits CNY occasions well.

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Lotus and koi fish pattern” is a representative of a kid’s imagination and auspiciousness, which brings vivid imagination to the kid’s collection.

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adidas CNY collection is now available at adidas retail stores and https://www.adidas.com.cn/campaign/sp_cny?locale=zh_CN

Beyoncé and adidas Champions the Values of Inclusivity, Community, and Diversity with the Launch of the adidas x IVY PARK Collection

 

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, adidas and Beyoncé announced their collaboration for the first adidas x IVY PARK collection.  The collection will become available starting January 18, 2020, online at http://www.adidas.com and in select stores. Items are currently available in sizes XS-XL.  Prices range from $25 for accessories to $250 for outerwear.

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok  Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way.  The partnership respects Beyoncé’s ownership of IVY PARK and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

The style of the collection illustrates a work ethic as relentless and innovative as that of its creator.  The collection’s color palette boasts the vivid colors of solar orange and maroon with cream that makes a statement as bold as the wearer. Utilitarian jumpsuit, cargo pants hoodie, and cycling shorts reinforce the attitude.  Items are multi-purpose with layers built into several pieces that equip the wearer with the tools they need to be creative and get their work done, whether on the field, or on the street. Asymmetry is seen in a dress and coat, and harness detailing appears throughout the collection, whether as straps on a sports bra, bag or backpack.  adidas x IVY PARK footwear styles reinterpret iconic adidas classics with statement colors and a fresh design approach.

The unique relationship between adidas and Beyoncé champions the values of inclusivity, community, and diversity. The capsule collection for Spring ’20 will take consumers on an unconventional journey.  The adidas x IVY PARK capsule collection celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.

 

 

SOURCE Parkwood Entertainment

PHOTOGRAPHY: Parkwood Entertainment

adidas Originals Reimagined In A Capsule Collection From Amsterdam-based designer Danielle Cathari.

adiddas Group

By Nerisa Eugenia Waterman

adidas Originals iconic three stripe silhouettes, including the acclaimed tracksuit, were reimagined with exaggerated proportions, innovative materials, and design-intensive techniques. The reimagining was part of a highly anticipated collaboration with Amsterdam-based designer Danielle Cathari. The collaboration resulted in a capsule women’s ready-to-wear collection which debuted with a presentation during New York Fashion Week.

The capsule collection explores the idea of contrast while paying tribute to the authenticity of the adidas Originals brand. As a designer, Cathari’s unique approach to deconstruction became the foundation of the sportswear-inspired collection. The collection presented a modern take on classic Originals icons, adicolor, and adibreak, with a playful color palette of red, blue, green and yellow hues that took on a new life of the iconic adicolor palette.

Paired with neutral tones including shades of forest green, ash pink and chalk white, they evoke a unique, but equally as bold, contemporary relevance.  Cementing the fashion world’s love of the brand’s most iconic silhouette, each Fashion Week City will receive an exclusive and unique colorway of the adidas Originals by Danielle Cathari tracksuit look from the collection: New York (orange), London (yellow), Paris (blue) and Shanghai (pink).

All in-store retail dates are as follows:

New York – February 10th
115 Spring Street, New York, New York 10012

London – February 17th
5 Hanbury St, London E1, UK

Paris – February 28th
Ter Rue des Rosiers, 75004 Paris, France

Shanghai – March 28th
939 W Nanjing Road, Shanghai, China

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The adidas Originals by Danielle Cathari collection are available on www.adidas.com in the U.S. as of February 10th and will be available globally at adidas Originals flagship locations in New York CityLondonParis, and Shanghai with an additional offering planned to hit stores later this Spring.