As one of the leading brands in the Chinese sports industry, adidas has built a strong cultural connection with Chinese consumers through its high-quality products and consumer-centric communication. The world-renowned creator sports brand celebrated Chinese New Year (CNY) 2020 with… Read More ›
Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, adidas and Beyoncé announced their collaboration for the first adidas x IVY PARK collection. The… Read More ›
By Nerisa Eugenia Waterman adidas Originals iconic three stripe silhouettes, including the acclaimed tracksuit, were reimagined with exaggerated proportions, innovative materials, and design-intensive techniques. The reimagining was part of a highly anticipated collaboration with Amsterdam-based designer Danielle Cathari. The collaboration… Read More ›
