Today, January 13, 2020, Reebok announced the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops on Reebok.com for $120 on February 21, 2020.
Zig Kinetica will debut with an ad starring legendary mixed martial artist Conor McGregor, in which a mundane clean-up of his son’s bedroom takes a most unexpected turn. The transformative power of the shoe morphs Conor into an action figure that must harness Zig Kinetica’s energy to fight off rogue toys. The launch marks the next phase in Reebok’s “Sport the Unexpected” campaign, celebrating bold risk-takers who reshape culture by being anything but expected.