As an extension of Serena Williams’ eponymous fashion line, tennis icon and fashion designer Serena Williams unveils her first-ever fine jewelry collection. Her collection, Serena Williams Jewelry, offers beautifully crafted necklaces, bracelets, rings and earrings that transcend natural beauty and confidence. In collaboration with global diamond manufacturer K.P. Sanghvi, Williams’ fine jewelry collection features ethically sourced and conflict-free diamond pieces. Serena Williams Jewelry launched on November 8, kicking off with an Instagram party hosted by Williams’ herself @serenawilliams, leveraging digital media and the power of her 25 million fans.
With over 70 core pieces in the collection, signature staples include jewelry items adorned with bold words and phrases that embody who Williams is, such as “Queen” and “Winner.” Other notable pieces span personalized ID necklaces and bracelets, pavé diamond signet rings and “lo-ve” and “se-xy” lettered diamond earrings.
With price points starting at $299 and up to $9,999, the collection launched exclusively with Fred Meyer Jewelers online and select stores and Macys.com and will expand to include specialty jewelers and department stores nationwide. Just in time for the holiday season, Serena Williams Jewelry makes the perfect gift.
“This collection is a beautiful celebration of the strong women in my life and around the world,” said Serena Williams. “I’m so grateful for the opportunity to bring a little sparkle and joy to special moments. I hope my jewelry designs inspire people to love themselves, believe in themselves, and of course, treat themselves.”