Tmall, China’s premier B2C platform for brands and retailers, in partnership with New York Fashion Week (NYFW): The Shows, provided a prominent platform for Chinese designers to showcase their collections at Spring Studios in New York City yesterday as part of “Tmall China Cool during New York Fashion Week. The “Tmall China Cool” showcase took place on Wednesday, September 4th, the first day of NYFW: The Shows, featuring a slate of Chinese designers including Peacebird, THREEGUN, RiZhuo as well as emerging designers SONGTA and i-am-chen.
Peacebird returned to NYFW with a men’s and women’s collection that was young, hip and vibrant. While THREEGUN incorporated science and technology with fashion and presented a collection inspired by the union between classic silhouettes and modern fabrics providing a futuristic vibe to the collection.
Both SONGTA and i-am-chen, two young, emerging designers, presented a collective runway show. Song Ta conceived each piece of its collection as artwork, while Zhi Chen, the founder of i-am-chen, was inspired by photographer Kourtney Roy. Contemporary women’s wear label, RiZhuo, designed by Zhang Lujian, portrayed the brand’s peaceful values towards life through simple and meticulous craftsmanship and loose, structured shapes.
Last September, Tmall hosted a pop-up market within Opening Ceremony’s New York store to showcase popular Chinese brands that are riding the “China Cool” trend, ranging from the traditional medicine maker Yunnan Baiyao to the revived century-old beauty brand Shanghai Vive. This September, Tmall will host a pop-up exhibition featuring cross-over collaborations that are riding the “China Cool” trend. Featured brand collaborations will include Chinese confectionary company, Hsu Fu Chi and clothing brand Tyakasha, Chinese snack brand Qinqin and fashion brand Mukzin, Dove Chocolate and Hefang jewelry, and home furniture brand Ziinlife and Chow Tai Seng jewelry.