Prabal Gurung And The Glenlivet®Celebrate New 14 Year Old Expression With New York Fashion Week: The Shows

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As the official spirit sponsor of NYFW: The Shows, The Glenlivet 14 Year Old is giving a taste of the new liquid with a variety of interactive experiences throughout NYC aimed at educating, inspiring and delighting whisky enthusiasts and new drinkers alike during New York Fashion Week.

With the help of fashion designer Prabal Gurung and NYFW: The Shows, The Glenlivet 14 Year Old is bringing that same bold spirit to New York City and beyond with exclusive events, pop-ups and its custom co-designed Prabal Gurung x The Glenlivet flask & flask bag commemorating the launch of The Glenlivet 14 Year Old.

Born in Singapore and raised in Kathmandu, Nepal, fashion designer Prabal Gurung brings worldly influences to his designs. Gurung chooses to manufacture over 80% of his collection in New York City to uphold standards of quality while supporting the local community. The brand produces a majority of the remainder of the collections in Nepal, working closely with female artisans to highlight their craft and create employment opportunities.

Timed to the 10th anniversary of his NYFW debut, Gurung will unveil his latest collection on Sunday, September 8 at Spring Studios along with exclusive co-created pieces inspired by his partnership with The Glenlivet 14 Year Old, including a limited edition 14 Year Old Flask that will be gifted to select tastemakers within the fashion industry. After the show, select The Glenlivet x Prabal Gurung pieces will be available in limited quantities for both fashion and whisky fans alike.

The Glenlivet will also release behind-the-scenes content featuring the designer as he discusses his partnership with The Glenlivet, iconic runway designs and views breaking traditional conventions in the fashion realm to make it a more inclusive space for all.

During Sept. 5-11, The Glenlivet 14 Year Old will be popping up and dropping down throughout the city, including:

  • The Glenlivet Drop Shop – designed with the aesthetic of a sleek, mobile airstream, The Glenlivet Drop Shop will offer visitors the opportunity to sample The Glenlivet 14 Year Old, customize premium T-shirts and get a first look at items from the brand’s collaboration with Prabal Gurung.
  • Happy Hours at NYFW: The Shows – The Glenlivet 14 Year Old will be on display throughout the week at NYFW, featuring creative cocktails with unexpected ingredients.
  • SoHo Sip and Shop – in-store brand activations at luxury retailers will allow consumers to meet & experience the brand.
    • Saturday, Sept. 7:
      • NARS Prince Street, 124 Prince St., 1-6 p.m.
      • Theory SoHo, 47 Greene St., 12-6 p.m.
      • Theory Meatpacking, 40 Gansevoort St., 12-6 p.m.
      • Theory Hudson Yards, 20 Hudson Yards (Level 1, Suite 128A), 12-6 p.m.
      • Versace Fifth Avenue, 647 5th Ave., 4-6 p.m.
      • Alice + Olivia SoHo, 98 Greene St., 1-6p.m.
    • Sunday, Sept. 8:
      • NARS Prince Street, 124 Prince St., 1-6 p.m.
      • Alice + Olivia SoHo, 98 Greene St., 1-4 p.m.
  • NYFW: The Talks – The Glenlivet will participate in the season’s NYFW: The Talks series at Spring Studios, presenting a curated conversation around fashion and inclusivity, ending with a toast of The Glenlivet 14 Year Old to a more diverse and inclusive NYFW.

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