Beginning at the Michael Kors Rockefeller Center store, fans were invited to join an adventure by picking up a Michael Kors experience map. Launching this summer, the newest Michael Kors Wonderlust creative is a blue-skied, sun-kissed dream brought to life by Gigi as she indulges in the magic of paradise and its endless possibilities. Michael Kors and Estée Lauder brought this experiential treasure hunt to New York City to celebrate the launch of the newest Michael Kors Wonderlust campaign and the celebration continued until July 16th.
Travelers followed the treasure map to three interactive stops which included an in-store photo booth, a special “shellphone” in Rockefeller Center, and a customized, immersive Michael Kors Wonderlust Scent Bar in order to discover the fragrance franchise and unlock exciting prizes (including Michael Kors Wonderlust beach bags, towels and deluxe samples, while supplies last).
Michael Kors Rockefeller Center Store
610 5th Avenue
New York, NY 10020
Tuesday, July 16th