By Nerisa Eugenia Waterman
adidas Originals iconic three stripe silhouettes, including the acclaimed tracksuit, were reimagined with exaggerated proportions, innovative materials, and design-intensive techniques. The reimagining was part of a highly anticipated collaboration with Amsterdam-based designer Danielle Cathari. The collaboration resulted in a capsule women’s ready-to-wear collection which debuted with a presentation during New York Fashion Week.
The capsule collection explores the idea of contrast while paying tribute to the authenticity of the adidas Originals brand. As a designer, Cathari’s unique approach to deconstruction became the foundation of the sportswear-inspired collection. The collection presented a modern take on classic Originals icons, adicolor, and adibreak, with a playful color palette of red, blue, green and yellow hues that took on a new life of the iconic adicolor palette.
Paired with neutral tones including shades of forest green, ash pink and chalk white, they evoke a unique, but equally as bold, contemporary relevance. Cementing the fashion world’s love of the brand’s most iconic silhouette, each Fashion Week City will receive an exclusive and unique colorway of the adidas Originals by Danielle Cathari tracksuit look from the collection: New York (orange), London (yellow), Paris (blue) and Shanghai (pink).
All in-store retail dates are as follows:
New York – February 10th
115 Spring Street, New York, New York 10012
London – February 17th
5 Hanbury St, London E1, UK
Paris – February 28th
3 Ter Rue des Rosiers, 75004 Paris, France
Shanghai – March 28th
939 W Nanjing Road, Shanghai, China
The adidas Originals by Danielle Cathari collection are available on www.adidas.com in the U.S. as of February 10th and will be available globally at adidas Originals flagship locations in New York City, London, Paris, and Shanghai with an additional offering planned to hit stores later this Spring.
Categories: Eye on Fashion