Over the last ten years, CNN TASK (Tourism Advertising Solutions Knowledge) Group has worked directly with over 100 countries around the world to create impactful and strategic nation branding solutions and campaigns beyond traditional advertising. CNN International Commercial (CNNIC) has launched the ‘Go There Media Fund’ to provide travel and tourism expertise to distressed destinations and countries recovering from natural disasters.
The ‘Go There Media Fund’ is the latest step in CNN’s far-reaching commitment to the Travel and Tourism sector. “We have seen consistently over the years that strategic travel and tourism campaigns have the power to transform a nation’s stature, its prospects and people,” said Rani Raad. “In honour of Dr Taleb Rifai’s vision, passion and commitment to the tourism sector, CNN’s ‘Go There Media Fund’ will focus on helping those countries at the start of the journey to rebuild and re-invent their nation brand as a tourism destination. We look forward to working with Dr Rifai and drawing on our expertise to really make a difference.”
The initiative was announced by Rani Raad, President of CNNIC, at a gala dinner ahead of World Travel Market, that took place earlier this month in London. Attended by over 100 Ministers and Travel and Tourism CEOs, CNN’s event opened World Travel Market by celebrating the achievements of guest of honour, outgoing UNWTO Secretary General Dr Taleb Rifai.
Behind the scenes of World Travel Market 2017