Kellogg’s Raisin Bran® Teamed Up With Retired Chicago Football Player to Bring Breakfast to Fans

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To celebrate early rising tailgaters, those who put in the hard work long before food gets off the grill, Kellogg’s Raisin Bran® and retired football player Spice Adams surprised morning tailgaters in Chicago this past weekend with a bit of fun and a “sunny” breakfast to start their day. As early-rising football fans prepped for their pre-game ritual in the early Autumn light, Spice Adams wandered into their setups with a mobile game day breakfast cart – complete with a milk-dispensing keg – to serve up sunshine, fun, and Kellogg’s Raisin Bran.

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“Even after retiring, I’m still waking up bright and early on game days to tailgate with friends and family. But let’s be honest, setting up a proper tailgate is hard work and I need a good breakfast to start my day right,” said Adams. “I love Kellogg’s Raisin Bran because it’s heart-healthy2 and has the perfect sweet, sunny kick to keep me going till the final play.”

Kellogg’s Raisin Bran is available at grocery and mass retail stores nationwide for a suggested retail price of $4.29. Visit for more information on Kellogg’s Raisin Bran, and check out the surprise breakfast on Spice Adam’s social media channels.

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