Alicia Yoon, renowned Korean Beauty Expert and Founder & CEO of K-Beauty e-retailer Peach & Lily, has partnered with Bergdorf Goodman to create an in-store pop-up shop at its New York City flagship location at 754 Fifth Avenue in New York City. Reminiscent of a Seoulite’s powder room, the pop-up shop is now open to the public, and will run through Spring 2018.
“We could not be more excited to partner with Alicia Yoon on this innovative concept,” said Angela Welcome, Buyer, Cosmetics at Bergdorf Goodman. The pop-up will feature five brands, four of which will be exclusively sold in-store at Bergdorf Goodman’s NYC flagship, and online at BG.com and peachandlily.com.
Yoon, a licensed esthetician in both the U.S. and Korea, will be available (by appointment only) for facial bookings in the Bergdorf Goodman Treatment Room at the flagship location.
The curation includes the following K-beauty brands:
Femmue — Luxe botanicals and sublime scents combine for a floral sensorial experience. Femmue offers high-grade ingredients infused in indulgent formulas, that both perform and pamper.
Abib — Abib means “the first month” and “ears of grains” in Hebrew. This idea embraces the brand’s philosophy of perfecting an item at its most perfect and purest form, which extends to their ‘essentials only’ ingredients and potent formulations.
Eco Your Skin – one of the leading innovative brands in Korea, known for creating never seen before textures and super potent formulations with professional grade results.
JUNGSAEMMOOL- high performance makeup and skincare created by renowned Korean makeup artist, Jung Saem Mool. Formulated with uncompromising and unique pigments, Jung Saem Mool has become known for fostering self-expression and innovating beauty to the next level.
Atoclassic — With over 100 years of herbal medicine practice, the legendary WOOBO clinic in Seoul launched a plant-based skin care line which caters to even the most sensitive skin type.